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Karen is a strategic, visionary leader with a strong entrepreneurial mindset and more than 30 years of experience developing innovative business and marketing initiatives. She is passionate about uncovering new opportunities to elevate programs and unlock sustainable revenue streams for not-for-profit organizations.

Prior to entering lottery management, Karen was instrumental in overhauling and rebranding the Heart and Stroke Foundation’s Jump Rope for Heart program. Many of her innovations from that work remain core to the program, which continues to be a cornerstone fundraiser today.

When the Heart and Stroke Foundation brought lottery management in-house, Karen was tapped to lead the lottery portfolio. She later transitioned from client to consultant, founding the Lottery Division at Mosaic Marketing Group. In this role, she helped organizations such as the Alzheimer’s Society of Ontario and CNIB generate millions of dollars in net new revenue.

Having worked on both the client and agency sides, Karen brings a rare and valuable perspective—grounded in collaboration, trust, and a deep understanding of what it takes to build truly effective client–consultant partnerships.

Steve has more than 30 years of charity leadership and lottery experience, bringing a wealth of knowledge, integrity, and respect to each of RMG’s client relationships. The part of his role that he enjoys the most is getting to know each client, gaining a clear understanding of their goals, values and personality, and developing a tailored road to fundraising success.

“Many of today’s charity lottery innovations were introduced to the marketplace by members of the RMG leadership team. While providing ‘white glove’ client service, we invest the time to get to know our clients before recommending the program best suited to achieve their unique goals.”

Gina brings over 20 years of experience within the marketing and advertising sector to the RMG team. With over 10 years in the advertising agency space with progressively senior client and account management roles, Gina is experienced at developing true partnership relationships with her clients. Gina is skilled at diving deep into her client’s business in order to fully understand their needs to become a trusted partner while also managing multiple active projects at the same time.

With experience in all aspects of marketing communications, both digital and traditional across a diverse set of industries, Gina brings a wealth of experience to the RMG team. Through managing clients and projects spanning the pharmaceutical, legal and lottery industries, Gina has experience working within a regulatory framework and understands how to navigate a regulatory environment.

On a perfect day off, you’ll find Gina hitting the links in the summer or hitting the slopes in the winter!

Ryan is an experienced professional with a strong foundation in the Canadian charity lottery industry. He is fueled by a passion for leveraging tangibles to uncover insights, and use those insights to drive impactful decision-making, and optimize results. Having worked closely with provincial governing bodies to license numerous gaming campaigns, Ryan understands the intricacies of regulatory compliance and strives to ensure that your gaming ventures are both technically sound and strategically effective. Whether you're looking to launch a new gaming campaign, or optimize an existing one, Ryan can provide innovative solutions that exceed your expectations. Outside of the realm of charitable gaming, you will find Ryan in your local record store exploring his passion for music.

Lorne has 8+ years of diverse experience in designing and managing successful charitable fundraising projects. He is a collaborative team player who enjoys getting to know his clients and utilizing his skillset to help them achieve their goals. He also has a passion for fitness and his strong leadership and entrepreneurial spirit led him to co-found an award-winning business in the health and wellness industry.  On his days off, he enjoys travelling and can be found paddle boarding in the summer or cross-country skiing/snowboarding in the winter.

With over 16 years of experience designing and executing large-scale charitable lottery projects across North America, Sheena thrives on innovation, strategy, and collaboration. Her entrepreneurial drive led her to co-found a nationally recognized health and wellness start-up, earning multiple business awards and a spot in Futurpreneur’s exclusive Growth Accelerator Program. As a leader at RMG, Sheena delivers client-centric, custom-tailored, and scalable solutions that help elevate clients’ brands and their fundraising potential. On a perfect day off, you will find her snowboarding or skiing 7th Heaven on Blackcomb Mountain in Whistler.

Neale has spent the bulk of his 20-year career managing multi-million dollar charitable lottery campaigns. His specialties include product development and data intelligence while driving more than $500 Million in returns to charitable organizations around the world. He is a strategic thinker with a proven leadership pedigree in team environments. When he’s not working, you’ll find Neale on the golf course, planning his next golf trip or playing with his two dogs – Chap and Molly.

Kendall is an experienced marketing professional known for managing impactful campaigns, tradeshows, and pursuit efforts while optimizing workflows and driving organizational growth. She thrives in dynamic environments, leveraging strategic insight and collaboration to deliver measurable results. Outside of work, she manages a senior hockey team, overseeing social media and community engagement. Her passion for sports, volunteering, and fundraising reflects her commitment to making a positive impact. On a perfect day off, you’ll find her at the rink or spending time with friends and family.